BRAVIA XR
Branding for the launch of BRAVIA XR, a new series of groundbreaking AI-enabled TVs powered by a cognitive processor. The creative concept fused the human eye with brain synapses and technology, forming an immersive visual that radiated from the heart of the TV. The project spanned logo creation, key visual development, motion logo animation, shopfront executions, and the delivery of a comprehensive visual toolkit to support the global rollout of the product range.