Key Visual
Staydream
Naming, logo development, and communication design for a collaborative event between Sony and renowned furniture design company Stellar Works at NYCxDESIGN. Led the creation of the overall brand identity across marketing, social media, website, and printed materials, including the key visual. Creative direction also covered situation photography and the promotional film, ensuring a cohesive and elevated expression across all touchpoints.
Photography: Mads Perch