Torchlight

Comprehensive visual identity developed for Torchlight, an innovative Sony movie studio based in California, encompassing the full scope of brand design and execution. Central to the work was a brand concept inspired by the framing finger shapes directors use when envisioning a scene, translating this cinematic gesture into a distinctive visual language. The project included the creation of the logo and logo usage rules, establishment of typography and supporting branding elements, strategic implementation across applications, and the production of a motion logo that reinforces Torchlight’s creative and cinematic presence.